Medavita Blondie Ice Blonde Enhancing Shampoo

Cool blonde, enhanced

Blondie Ice Blonde Enhancing Shampoo is the colour-enhancing shampoo of Medavita's Blondie line, ideal for cool blondes. Thanks to its pigments it accentuates ash, ash-irisé and irisé tones while it gently cleanses, plumping the hair structure and enhancing the tone. pH 5, in a 250ml bottle.

Amaranth, hyaluronic acid, collagen and ceramides

Hydrolysed collagen plumps and conditions, hyaluronic acid hydrates and adds elasticity, amaranth proteins hydrate and protect with a light film, and a precious ceramide complex smooths the fibre, improving its strength and vitality. With Medavita's Amino Concentré amino-acid complex. Clinically tested, paraben-free and hypoallergenic.

Key Benefits

• Enhances ash, ash-irisé and irisé blonde tones
• Gently cleanses hair and scalp
• Plumps and conditions the hair
• Hydrates and adds elasticity
• First step of the Ice Blonde routine, followed by the Deep Mask

Key Ingredients

• Acid Violet 43 — violet pigment that enhances cool tones
• Hydroxypropyltrimonium Hydrolysed Collagen — plumps and conditions the hair
• Hydrolysed Hyaluronic Acid — hydrates and adds elasticity
• Hydrolysed Amaranth Protein — hydrates and protects with a light film
• Ceramides (Ceramide 3, 6 II, 1) — smooth the fibre and improve its strength and vitality

• Wear suitable gloves.
• Dilute the shampoo with water, apply to the scalp and massage in.
• Rinse and repeat if necessary.
• Rinse thoroughly, then apply Blondie Ice Blonde Enhancing Deep Mask.